What's the book about?
Why don’t people save more for their retirement?
Why don’t patients listen to health professionals and take medication that could save their lives?
Why do appeals to get people to change their energy consumption fail to have any significant effect?
Why do teenagers fail to follow the warnings of safety campaigns?
If you’ve ever attempted to motivate a customer, client, patient, or loved one to do something that would be better for them, you know how hard it can be.
Behavioural psychologist, Paul Davies, reveals why our intuition to educate is the #1 worst way to spark action and how we should instead use a Behaviour First approach .
Insightful and entertaining, Behaviour First will change the way you approach motivating your fellow humans.
Be the first to know when the book is out
What are people saying?
Wonderfully demonstrates how ‘behavioural interventions’ have the power to help peoplebehave more optimally and rationally.
A cracking, insightful, and enjoyable way to inject psychology into your work.
This book will be tremendously appealing and relevant to all students of design where they’re wanting to know what principles of psychology will make their work more effective.
So easy to read and digest, the humour is great with some proper laugh out loud moments.
Learning the Behaviour Relay was so helpful for our product, design, and marketing teams at ClearScore. We’ve now embedded this new way of thinking into our daily processes.
The
Behaviour
Relay®
Behaviour First introduces you to a proven process of applying behavioural insight to your projects – The Behaviour Relay®.
The Behaviour Relay is a synthesis of proven frameworks of behaviour change, combined into a practical model to evaluate and improve communications, marketing, design, and innovation.
By reading the book, you’ll learn how to easily apply this to every project where you want to support positive behaviour change.
Let me know your email and I'll share when Behaviour First is out.
© Behaviour Consulting Limited, 2025
Registered in England & Wales 11321785
VAT registered GB 273 8635 70