What's the book about?
If you wanted to teach someone to perform a cartwheel, would you start with textbooks on anatomy and biomechanics? Would you expect them to read every page and then execute the move perfectly on their first attempt?
Probably not.
Yet many organisations still rely on education to drive change. Behaviour First shows that providing information in the hope of altering behaviour is doomed to failure. To truly influence people, you must understand the underlying mechanisms of decision-making and know which psychological techniques to apply and when.
Behavioural psychologist, Paul Davies, explores why customers fail to save for retirement, why patients neglect life-saving medication, and why energy or safety campaigns often fall flat. And crucially, he shares a better way to apprach these problems, and more.
Whether you are a marketer, entrepreneur, or campaigner, this book provides the roadmap to revolutionising how you engage with your audience.
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What are people saying?
Wonderfully demonstrates how ‘behavioural interventions’ have the power to help peoplebehave more optimally and rationally.
A cracking, insightful, and enjoyable way to inject psychology into your work.
This book will be tremendously appealing and relevant to all students of design where they’re wanting to know what principles of psychology will make their work more effective.
So easy to read and digest, the humour is great with some proper laugh out loud moments.
Learning the Behaviour Relay was so helpful for our product, design, and marketing teams at ClearScore. We’ve now embedded this new way of thinking into our daily processes.
The
Behaviour
Relay®
Behaviour First introduces you to a proven process of applying behavioural insight to your projects – The Behaviour Relay®.
The Behaviour Relay is a synthesis of proven frameworks of behaviour change, combined into a practical model to evaluate and improve communications, marketing, design, and innovation.
By reading the book, you’ll learn how to easily apply this to every project where you want to support positive behaviour change.
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